Oreo is known for some really interesting and creative work online and on social media. Their posts centred on the hottest ‘current affairs ’, with a touch of tongue-in-cheek humour and brilliantly wacky designs/copy have won them many followers/fans. Needless to say, they pull off superbly viral campaigns.
For some kick-ass real-time engagement, check out OreoIndia’s current #Dunkathon campaign here and here . You need to share your most special moment, and they’ll create a ‘dunk’ for it. Right away. Simple, interesting and engaging, no?
So what are people’s most cherished memories, you ask?
Presenting …
So, go on, tell Oreo guys about your special moments in life and get your very own ‘dunk’ instantly.
Update: I got my very own ‘dunk’! 🙂
P.S. I am an Oreo virgin, but that’s going to change very soon. You’ve won me over, Oreo.
P.P.S. For those of you social media experts reading this as a case study or for campaign analysis, check out what Lighthouse Insights has to say about Dunkathon.
thinkingthisnthat 
The campaign is amazing! *Bows* to the creative team