Oreo- That’s the way the cookie ‘connects’

Oreo is known for some really interesting and creative work online and on social media. Their posts centred on the hottest ‘current affairs ’, with a touch of tongue-in-cheek humour and brilliantly wacky designs/copy have won them many followers/fans. Needless to say, they pull off superbly viral campaigns.

For some kick-ass real-time engagement, check out OreoIndia’s current #Dunkathon campaign here  and here . You need to share your most special moment, and they’ll create a ‘dunk’ for it. Right away. Simple, interesting and engaging, no?

So what are people’s most cherished memories, you ask?

Presenting …

So, go on, tell Oreo guys about your special moments in life and get your very own ‘dunk’ instantly.

Update:  I got my very own ‘dunk’! 🙂

P.S. I am an Oreo virgin, but that’s going to change very soon. You’ve won me over, Oreo.

P.P.S.  For those of you social media experts reading this as a case study or for campaign analysis, check out what Lighthouse Insights has to say about Dunkathon.

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