Posted in digital marketing, Memories, Social media

Oreo- That’s the way the cookie ‘connects’

Oreo is known for some really interesting and creative work online and on social media. Their posts centred on the hottest ‘current affairs ’, with a touch of tongue-in-cheek humour and brilliantly wacky designs/copy have won them many followers/fans. Needless to say, they pull off superbly viral campaigns.

For some kick-ass real-time engagement, check out OreoIndia’s current #Dunkathon campaign here  and here . You need to share your most special moment, and they’ll create a ‘dunk’ for it. Right away. Simple, interesting and engaging, no?

So what are people’s most cherished memories, you ask?

Presenting …

So, go on, tell Oreo guys about your special moments in life and get your very own ‘dunk’ instantly.

Update:  I got my very own ‘dunk’! 🙂

P.S. I am an Oreo virgin, but that’s going to change very soon. You’ve won me over, Oreo.

P.P.S.  For those of you social media experts reading this as a case study or for campaign analysis, check out what Lighthouse Insights has to say about Dunkathon.



A digital marketer by vocation and passion, I tell stories and sell ideas online. I love reading, chocolates, AR Rahman music and sarcasm. I'd love to hear your thoughts on my writing, read your posts and get fresh ideas for this blog. Alright, let's do this!

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